Concepts & Solutions manage the 25thAnniversary of CristolKrishna Antioxidants Pvt. Ltd

Krishna Antioxidants Pvt. Ltd. Is pleased to announce that the year 2016 marks its 25th anniversary. Founded in 1991, KAPL, a family owned company, is now one of the leading speciality chemical manufacturers in India. The company has successfully delivered high performance chemicals under the brand name of CRISTOL™ to diversified markets including oil – upstream and downstream, lubricants, polymers, water treatment, paints, pharmaceuticals, personal care and agrochemicals.

KAPL has its manufacturing facilities set up at 4 locations and has plans for the 5th facility to be commissioned soon.

KAPL started exporting in the year 2000 and today more than 70 % of its revenue comes from sales to 32 countries across 5 continents.

We are the proud winners of Chemexcil awards for outstanding performance in exports for 3 consecutive years. Other thanthat, we have also been recognised for business excellence practices and international sales by ZillaUdyog Kendra, Ratnagiri – Government of India, Dunn &Bradstreet Co., Bloomberg TV etc.

On the occasion of 25th anniversary KAPL has constructed state-of-the-art toilets and has installed clean drinking water facility in Jeevan Beema Nagar education society school which is a part of the cleanliness drive initiated by the company to celebrate the 25 years milestone. Krishna Gupta technical director, KAPL commented “The main objective behind the initiative was to develop appropriate health and hygiene behaviour in the children and secure a healthy school environment which is important for both learning and health”.

“KAPL started as a modest project way back in 1991 which has grown into an enterprise with strong values. We believe in humility, integrity and transparency which has contributed to our growth and will continue to follow our core values even in future” said Anil H. Gupta, managing director, KAPL.


Concepts & Solutions Marketing Pvt Ltd was appointed to manage and execute the Cristol 25th Anniversary. Around 250 internal employees attended the meet with an objective of new beginning altogether. The entire event was put together by CNS, who has been handling other activations and events for over a long time.



Cristol Krishna Antioxidants Pvt has honored their valuable employees by giving the Awards for Lifetime Achievement in recognition of their outstanding work for more than 10 years, 20 years & 25 years.The evening’s highlight was a spectacular with the performance acts artist including Stand-up Comedians (Sunil Pal, Gaurav sharma& Singers (Apoorva& Naveen.


On planning Cristol Krishna Antioxidants Pvt 25th anniversary, Team C&S had executed and managed this show in guidance of AnkitArora (CEO) & Gurmeet Singh (National Head), said, “The brief was to celebrating 25 years. As an event agency, our role was to conceptualize, plan and execute the entire walk through of the event, we were responsible for the entire execution of the event from standees, sound and light set-up, backdrop and stage arrangements, emcee and coordinators, projectors and monitors and the entertainment aspects. We were pretty sure about the client requirement and were equally planned about the same, so the event turned out to be pretty smooth.”

The planning phase was around a month long. This included making the initial pitch, producing all content and managing pre-event communication, planning the setup design and event layout, appreciated by Cristol HQ.


The organizing team at Cristol under the leadership of Ms Tanushree Bose was a great team to work with,In my opinion this event is the best example of the outcome when creative minds come together. The reach and heads turned by this event is a testimonial of its success.”