Comic Con India is the comic-based convention held in India, held annually at New Delhi and express editions annually at Mumbai and Bangalore. For the first time, NYX, the professional makeup brand got associated with Comic Con and had its presence at the convention. Vibgyor Brand Services was roped in by NYX to set-up the booth at the Comic-Con. To engage the crowd, a dart game was played wherein the youth who hit the target won NYX merchandise. Professional make-up artist applied the cartoon makeup look – cosplay to the winners.