One Plus hosted events in Delhi and Bangalore on 2nd& 3rdDecember 2016 to launch their new smartphone OnePlus 3T. Unveiled last month, the smartphone is basically a new variant of the flagship OnePlus 3 smartphone, and brings with a few changes under the hood. Vibgyor Brand Services was the managing and executing partners for the launch event.
The Delhi launch of OnePlus 3T was kicked off at 11am in front of media which was held at Café Public Connection. Approximately, 100 media attendees such as journalist from NDTV, CNBC, Times of India and tech bloggers were invited to cover the India launch of OnePlus 3T. CEO & Founder of OnePlus Pete Law unveiled the smartphone revealing the India price and availability of the phone in the market. VikasAgarwal, GM-OnePlus 3T, gave exclusive details about the new features of the phone. OnePlus had also scheduled pop up launch later in the evening. Around 2000 people had pre-registered for the pop up launch and queued up outside the venue for long hours to experience the phone and the first few got the chance to purchase on the spot. To engage the crowd we planned activities like Dash Charge Game, a motion sensor game and photo-op zones were created.
The company also launched the smartphone in Bangalore on 3rd December at The Arts Village. It was only a pop up launch event and activities like post-it-on the wall, photo-op zones and dash charge game were created to engage the crowd. Approximately, 800 pre-registered people queued up outside the venue to experience the phone.